Anyone who needs a new website often searches for an “advertising agency” – it is the best-known term. But there are several options: the advertising agency, the web agency, the freelance web designer. Which one fits depends less on the size of your business than on what you actually need.
Advertising agency
A team for strategy, design, copy, often photography, social media and media planning – the website is one building block of many. Strong for campaigns across channels; more coordination, changing contacts and team costs in the price.
Web designer
Focused on the website: design, technology and being found on Google. You talk directly to the person building it – short paths, lean costs. Logo design or print may not be included, and a single person has limited capacity – ask how holidays and cover are handled.
Questions that help
- Who actually works on my project?
- Can I see real references?
- Are domain and website mine?
- What does it cost after launch?
- How quickly do I get an answer?
Conclusion
The real question is less “agency or web designer” than “what do I actually need?”. If you mainly want a fast website that is easy to find, a web designer from the region is often a good fit. If you plan advertising across many channels, an agency is.
If you are based in Heidenheim, Giengen or the surrounding area and need a website: in the free first call I will also tell you honestly if something is better handled by someone else.